Why Lexi? Already drinks Cafe Bustelo

• 2.6 million followers on TikTok

• She is Hispanic, therefore will attract Hispanic/Latin community but also a new market including Gen Z

• Embodies energetic, on-the-go lifestyle, matching the essence of Cafe Bustelo—a bold coffee for people with busy, passionate lives

• Vibrant aesthetic pairs with Cafe Bustelo’s bold branding

  Offers a fresh take on the coffee culture

• Strong following among Gen Z and young millennials

• Collab could highlight coffee talks, a trend she used to do every morning, or morning meditations, aligning with both her content and the brand's energy-boosting productse a minute to write an introduction that is short, sweet, and to the point.